The arrival of Direct-to-Customer brands that open brick and mortar pop-ups and stores increase competition and tease established brands to be more creative.
The total fine jewelry sales including unbranded jewelry in 2019 were $220 billion (€200 billion). Only $23 billion (€21 billion) was made by branded jewelry which leaves room for jewelry brands to increase market share and new comers to build new brands.
This report shows the most inspirational concept stores and pop-ups that opened in 2019 as well as new ways of distributing entry-level products.