Brutalist Architecture Sprmrkt’s Amsterdam relaunch uses a circular Brutalist design to reclaim its high-fashion legacy. The 400 sq. m. store uses heavy, raw forms not just for looks, but to make its commitment to circularity a physical, tactile experience.

Key Take Aways

• The large space is filled with heavy, modular landscapes that act as seats and displays. The raw, tactile feel comes from coatings made of industrial concrete and aluminum waste, plus a special econcrete floor.

• The design cleverly rethinks the Brutalist idea of raw material. Those imposing, concrete-like fixtures are made from recycled mattresses.

• This store is built for change. The modular landscapes, movable lights, and mirrors let the team reconfigure the entire space. This makes it a flexible platform for artists and designers.

• A display unit made from seemingly random parts of the old Sprmrkt provides a direct nod to its legacy. This piece stands out against the new circular design, showing the brand is both rooted and cutting-edge.