Megastores Giant Nike has expanded its presence in Osaka with a new retail space dubbed Nike Shinsaibashi. The 982 sq. m. (10,570 sq. ft.) store spread across three floors of a modern building and sees various sections dedicated to different products of Nike’s vast collections. This is a next-generation Nike store as effortlessly blends offline and online shopping, and most notably through the innovative Nike app which offers a digitally driven experience in-store. The Nike app allows customers to scan product information, access member benefits and digital features that connect members with stores and products.

Key Take Aways

• On the ground floor, the men’s and women’s performance apparel and footwear is presented. One floor up, women’s lifestyle apparel and footwear are showcased, in addition to kids apparel.
• The top floor is the men’s domain, presenting apparel, footwear, and items of the Jordan collection.