Branded Cafés & Restaurants Parisian brand Ami opened Le Café Ami and a pop-up store in Omotesando for the holiday season. A luxurious space has been created to experience the Parisian café which features an interior with Ami’s features like the yellow and black colors. Ami’s first cafe in Japan is a replica of a Parisian coffee shop, and is filled with Ami’s worldview, including chairs and tables used in Paris and a checkered tile floor inspired by the set of the 2024 Fall/Winter runway.

Key Take Aways

• The cafe serves Americanos from the Kyoto-based coffee shop % Arabica, as well as cafe lattes, Kyoto Lattes, and matcha lattes. In addition, they also offer limited-edition pastries such as croissants, pains au chocolat, and French toasts reminiscent of Paris.
• The pop-up carries holiday limited collections for women and men, a rich lineup of coats, jackets, parkas, T-shirts, cardigans, and pullovers with eye-catching yellow and black tartan checks. In addition, popular card holders and cups and mugs featuring the iconic heart logo Ami de Coeur are sold in limited quantities.