This Report shows how the new chromatic harmony of the image and the collection is enhanced through visual merchandising in windows and in-store.

How to modernize a centenary brand keeping the tradition, the heritage, and the magic ingredient that Italian fashion so rightly considers precious.

• 40 Pages
• 45 Photos
• 11 Concepts

Through this Trend Study, we explore how a centenary brand can modernize its image with a new strong color expressed from the fashion show to the visual merchandising worldwide.