‘New Sephora Experience’ concept opened in the second biggest European rail station Gare Saint Lazare in terms of travelers. The 840 sq. m. store integrates the latest concept changes plus more services. The ‘Beauty Hub’ allows to access a virtual lookbook for new trends and ideas, test virtually beauty looks with ‘Virtual Artist’, find the perfect foundation with ‘Color Profile’ and share on social networks with ‘Beauty Board’.
There are also new spaces like the ‘Mini Skincare Market’ with samples and kits to test brands, a display for ‘Super Ingredients’, a ‘Mask Bar Sephora Collection’ for an immediate mask break, a ‘Styling Bar Amika’ for a haircare and blow dry with Sephora products and a personalization space for perfumes, make-up palettes, lipsticks.