The Millennial Pink, a sort of grapefruit shade of apricotty salmon, is the Rose Quartz 13-1520 Pantone reference born in 2016. For Millennials, it represents a kind of ironic prettiness, a color associated with innocence and uncomplicated childhood.

Since 2017, it’s everywhere from Instagram-ready restaurants, to couches, clothing and advertising for all genders and stores.

This Report shows the evolution of color codes for Millennials, the use of touch of colors for zoning in concepts and unique displays and examples.

• 52 Pages
• 3 Steps
• 45 Brands